Page 19 - Export Hygiene & Beauty

novità in lancio
c o m i n g s o o n

A Bologna il brand presenta anche due nuove referenze The first is the Private Dream collection: 4 Face Palettes and
per la linea Astra Skin: Stick Solare Viso Spf50, 4 Eye Palettes in which every detail speaks of exclusivity
e Face Mist. Il primo, con il 67,7% di ingredienti and intimacy, transforming make-up into a personal and
di origine naturale, presenta una formula perfetta precious experience. “Private Dream comes from the idea of
per l’applicazione quotidiana sul viso; la sua texture discreet and exclusive luxury, an elegance that does not need
trasparente è un’ode alla leggerezza: una protezione ostentation but is expressed in the details and most intimate
invisibile che si applica con facilità, per chi desidera moments. This collection has been conceived for those who
praticità ed efficacia anche prima del make-up. can appreciate true beauty, who are looking not only for a
Il secondo,uno spray a base d’acqua con il 98,8% da product but a refuge from the frantic pace of the world,” says
ingredienti di origine naturale, pensato per accompagnare Daniele Batella, Global Senior MUA & Art Director Astra Make-Up.
ogni momento della giornata, può essere applicato sotto o “Private Dream is an invitation to slow down, to relish every
sopra il make-up per rinfrescare e rivitalizzare l’incarnato, second, to discover colours and shades which tells of a
restituendo un aspetto fresco e rigenerato. sophisticated and timeless style. A private dream of pleasure
and refinement, to live every day.” Private Dream Face Palette
is the blush/bronzer duo that can light up the complexion
with luxurious inspiration, for a result that is beauty without
frontiers. Private Dream Eyes Palette, six matte and velvety
eyeshadows alternating in a palette and with surprising
results, will be on display in the showcase dedicated to
new products (Hall 20 – Stand D6) as well as at the brand’s
stand in COSMOPRIME, HALL 14 . STAND D/26-E/25.
The brand is also presenting two new references for the Astra
Skin line in Bologna: SPF50 Stick Solare Viso - Invisible Sun
Non mancano, infine, le novità nail art. Stick High Protection, and Face Mist. The first, with 67.7%
Pastel Alchemy è la nuova collezione di Lasting Gel of ingredients of natural origin, has a perfect formula for
Effect, lo smalto dal doppio effetto plumping e gel per daily application on the face; its transparent texture is an
una durata fino a 10 giorni, un incantesimo di contrasti ode to lightness: an invisible protection that is easy to apply,
dove la leggerezza giocosa dei colori pastello incontra for those who want a practical and efficient product even
il mistero dell’alchimia. Tonal Academia è, infine, la before make-up. The second, a water-based spray with 98.8%
nuova collezione di My Laque, lo smalto dal colore puro, of ingredients of natural origin, conceived to accompany
intenso e ultra-brillante, che intreccia il fascino dei licei every moment of the day, can be applied under or on top of
americani con sfumature terrose e vellutate che evocano make-up to refresh and revitalize the complexion, restoring a
studio, creatività e quieta raffinatezza. fresh and regenerated appearance. Then there are of course
the new products in nail art. Pastel Alchemy is the new
collection of Lasting Gel Effect, the nail varnish with the dual
plumping and gel effect that lasts up to 10 days, a delight of
contrasts where the playful lightness of pastel colours meets
the mystery of alchemy. Lastly, Tonal Academia is the new
collection of My Laque, the nail varnish with pure, intense and
ultra-shiny colour, which interweaves the fascination
of American high schools with earthy and velvety shades that
evoke study, creativity and calm refinement.

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