Page 35 - EXPORT HYGIENE & BEAUTY

ricerche di mercato
market research

Prezzo Medio / Average Price AT 29 mAy 2022 AT 28 mAy 2023 Trend %
IT Italia IT Italy 1,87 2,18 16,4
IT Italia Area 1 IT Italy Area 1 2,15 2,49 15,5
IT Italia Area 2 IT Italy Area 2 2,13 2,41 12,9
IT Italia Area 3 IT Italy Area 3 1,90 2,22 16,7
IT Italia Area 4 IT Italy Area 4 1,43 1,72 20,4
DM DM 2,15 2,52 17,2
DM Area 1 DM Area 1 2,46 2,86 16,1
DM Area 2 DM Area 2 2,43 2,74 13,1
DM Area 3 DM Area 3 2,20 2,54 15,4
DM Area 4 DM Area 4 1,56 1,92 23,5
IT Italia Iper IT Italy Hypermarkets 2,45 2,87 16,8
IT Italia Supermercati IT Italy Supermarkets 2,07 2,42 16,9
IT Italia Liberi Servizi IT Italy Self Services 1,79 2,13 18,9
IT Italia Discount IT Italy Discount Stores 1,11 1,30 17,2
IT Italia Specialisti Drug IT Italy Drugstore Specialists 2,09 2,43 16,1

è il drug store, con un aumento del 15,5% nel giro drugstore, with an increase of 15.5% in the turnover
d’affari dei detergenti stoviglie, nonostante qui si registri of washing up detergents, despite the lowest average
anche il minor aumento di prezzo medio (+16,1%). price increase (+16.1%) also being recorded here.
Supermercati e ipermercati registrano invece l’aumento Supermarkets and hypermarkets, on the other hand,
di fatturato più contenuto (+7,2%). Il calo delle vendite record the most contained increase in turnover (+7.2%)
a volume è trasversale a tutti i canali, soprattutto nei The drop in sales by volume is transversal to all channels,
liberi servizi (-9,1%), mentre nei drug store si registra especially in self-services (-9.1%), while the least
il trend meno negativo (-0,5%). Il canale di vendita negative trend is recorded in the drugstores (-0,5%).
principale per fatturato è il supermercato, con un The main sales channel by turnover is the supermarket,
Sales Location Value del 31,6%, seguito dal drug store with a Sales Location Value of 31.6%, followed by the NIQ (NielsenIQ) is the leader
(22,6%). Considerando le vendite a volume, il primato drugstore (22.6%). Considering the sales by volume, in providing the most complete,
spetta sempre al supermercato (28,4%), mentre al the record is again due to supermarkets (28.4%), while unbiased view of consumer
behavior, globally.
secondo posto si colloca il discount (26,2%). I canali discounts come in second place (26.2%). The channels of Powered by a ground-breaking
della Distribuzione Moderna portano complessivamente Modern Distribution overall carry 61.8% of the turnover consumer data platform and
il 61,8% del fatturato nell’ambito della cura stoviglie in the area of washing up care and cover 53.5% of the fueled by rich analytic capabilities,
e coprono il 53,5% delle vendite a volume. Il sales by volume. The segment that generates the NIQ enables bold, confident
decision-making for the world’s
segmento che genera la maggior parte del fatturato è greatest part of the turnover is dishwasher detergents leading consumer goods
il detergente per lavastoviglie (Quota Valore 46,2%), (share of value 46.2%), driven by dishwasher liquids + companies and retailers.
Using comprehensive data sets
trainato dal lavastoviglie liquido + gel (23,5%) e dalle gels (23.5%) and multifunctional tablets (20.4%).
and measuring all transactions
pastiglie multifunzione (20,4%). Importante è anche The Share Value occupied by detergents equally, NIQ gives clients
la Quota Valore occupata dal detergente per stoviglie for washing up by hand is also important (41%), a forward-looking view into
consumer behavior in order
a mano (41%), che rappresenta inoltre il segmento which also represents the most important segment to optimize performance
più importante in termini di Quota Volume (71%), in terms of Volume Share (71%), in particular across all retail platforms.
soprattutto grazie al detergente a mano normale thanks to normal washing up detergent Our open philosophy
(Quota Valore del 31,5% e Quota Valore del 59,1%) (Value Share of 31.5% and Value Share of 59.1%) on data integration enables
the most influential consumer
Le vendite del detergente a mano crescono del 19,5% The sales of washing up by hand detergents grow by data sets on the planet.
a valore nonostante il calo a volume (-5,1%) grazie 19.5% in value, despite the drop in volume (-5.1%) NIQ delivers
all’aumento del prezzo medio (+25,9%) registrato thanks to the average price increase (+25.9%) the complete truth.
NIQ, an Advent International
rispetto all’anno precedente. Per quanto riguarda recorded with respect tpo the previous year. portfolio company, has
gli additivi per lavastoviglie si registra un trend As far as additives for dishwashers are concerned, a less operations in nearly 100 markets,
meno positivo nelle vendite a valore (+3,1%), con positive trend is sales by value is recorded (+3.1%), covering more than 90%
of the world’s population.
le vendite a volume che calano (-5,6%) e un aumento with sales by volume which drop (-5.6%) and average For more information, visit
del prezzo medio che si attesta sul +9,2%. price increase which stands at about +9.2%. www.niq.com.

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