Page 37 - EXPORT HYGIENE & BEAUTY

ricerche di mercato
market research

Vendita Valore in Euro / Purchase Value in Euro

AT 28/05/23 AT 26/05/24 vAr. AT 28/05/23 vAr. AT 26/05/24
Totale Italia €642.201.628 €712.617.942 10,0% 11,0%
Area 1 (I+S+LIS+DIS+SD).. €194.113.094 €215.605.032 8,6% 11,1%
Area 2 (I+S+LIS+DIS+SD).. €138.324.164 €155.684.314 8,6% 12,6%
Area 3 (I+S+LIS+DIS+SD).. €160.051.284 €176.173.441 10,2% 10,1%
Area 4 (I+S+LIS+DIS+SD).. €149.714.677 €165.155.156 13,2% 10,3%
I+S+LS €397.739.904 €432.620.039 7,4% 8,8%
I+S+LS Area 1 €134.567.277 €147.959.451 7,1% 10,0%
I+S+LS Area 2 €93.144.948 €103.899.503 6,7% 11,5%

I+S+LS Area 3 €90.653.772 €96.859.585 8,1% 6,8%
I+S+LS Area 4 €79.373.907 €83.901.500 7,6% 5,7%
Hypermarkets €143.074.690 €156.370.471 7,2% 9,3%
Super €203.095.124 €223.131.827 7,3% 9,9%
Superettes €51.554.544 €53.117.742 8,1% 3,0%
Discount €100.185.159 €112.308.449 14,4% 12,1%
SSSDrug €144.293.654 €167.689.453 14,9% 16,2%
SSSDrug €144.293.654 €167.689.453 14,9% 16,2%

con una Sales Location a Valore più modesta (23,5%), Value (23.5%), record positive trends by Value
registrano trend positivi a Valore +16,2%, +16.2%, Volume +4.4% and in Units +0.9%.
a Volume +4,4% e in Confezioni +0,9%. Although in the Specialist Drugstores the
Nonostante negli Specialisti Drug il Prezzo Medio Average Price per Unit is higher (€2.85) compared
a Conf sia superiore (€2,85) rispetto a quanto to what has been recorded in Supermarkets (€2.50),
rilevato nei Super (€2,50), un’Intensità Promozionale a higher Promotional Intensity certainly plays
più elevata gioca sicuramente a favore di questo in favour of this Store Format.
Store Format. Seguono Iper (21,9%) eDiscount (15,8%), This is followed by Hypermarkets (21.9%)
anche loro registrano trend positivi a Valore (+9,3% and Discounts (15.8%), which also record
Iper, +12,1% Discount), Volume (+3,6Iper, +10,5% positive trend by Value (+9.3% Hypermarkets,
Discount) e Confezione (+2,1% Iper, +9,4% Discount). +12.1% Discounts), Volume (+3.6 Hypermarkets,
I Liberi Servizi si contraddistinguono dai precedenti +10.5% Discounts) and Units (+2.1% Hypermarkets,
canali per una decrescita delle vendite +9.4% Discounts). Self-Services stand out from
a Volume (-8,2%) e in Confezione(-7,6%) the previous channels for a degrowth of sales
pur aumentando il proprio fatturato(+3,0%), by Volume (-8.2%) and in Units (-7.6%) while
grazie all’aumento dei Prezzi Medi (+11,4%) increasing their turnover (+3.0%), thanks to the
e ad un calo dell’Intensità Promozionale (-3,3%). increase of the Average Prices (+11.4%) and a
Il segmento principale del mercato del Cura downturn in the Promotional Intensity (-3.3%).
Lavastoviglie è rappresentato da Stoviglie a Mano The main segment of the market of Dishwasher
che veicola il 60,5% delle confezion della categoria. Care is represented by Washing up by hand
Il segmento è flat in Confezioni (-0,5% vs AP), which delivers 60.5% of the units of the category.
registra invece un trend positivo a Valore The segment is flat in Units (-0.5% vs PY), but records
(+9,9% vs AP) grazie all’aumento del Prezzo medio a positive trend by Value (+9.9% vs PY) thanks
in confezione (+10,5%) e al calo dell’intensità to the increase of the Average Price in units (+10.5%)
promozionale (- 0,6% in Confezione) sebbene risulti and the downturn in promotional intensity
sempre elevata (Intensity Index Confezioni23,8%). (- 0.6% in Units) although it is always high
Il secondo segmento per importanza (Intensity Index Units 23.8%). The second segment
è quello del Lavastoviglieche veicola il 20,8% by importance is that of Dishwashers which
dei volumi della categoria. delivers 20.8% of the volumes of the category.

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