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ricerche di mercato
market research

Vendita Volume / Purchase Volume
AT 28/05/23 AT 26/05/24 vAr. AT 28/05/23 vAr. AT 26/05/24
Totale Italia 294.340.346 305.092.948 -5,5% 3,7%
Area 1 (I+S+LIS+DIS+SD).. 78.031.603 82.018.108 -6,0% 5,1%
Area 2 (I+S+LIS+DIS+SD).. 57.480.080 60.697.886 -3,8% 5,6%
Area 3 (I+S+LIS+DIS+SD).. 72.006.075 73.603.902 -5,6% 2,2%
Area 4 (I+S+LIS+DIS+SD).. 86.821.350 88.773.053 -5,9% 2,2%
I+S+LS 157.951.003 157.963.773 -8,4% 0,0%
I+S+LS Area 1 47.014.132 48.689.197 -7,7% 3,6%
I+S+LS Area 2 33.952.393 35.232.784 -5,6% 3,8%

I+S+LS Area 3 35.654.106 34.945.124 -6,3% -2,0%
I+S+LS Area 4 41.330.372 39.096.668 -12,8% -5,4%
Hypermarkets 49.918.592 51.694.929 -8,2% 3,6%
Super 83.791.135 84.010.448 -8,3% 0,3%
Superettes 24.233.576 22.258.396 -9,1% -8,2%
Discount 77.245.324 85.377.387 -2,3% 10,5%
SSSDrug 59.150.456 61.751.788 -1,2% 4,4%
SSSDrug €144.293.654 €167.689.453 14,9% 16,2%

L’andamento del segmento è determinato The trend of the segment is determined
dalla formulazione Liquido+Gel e Pastiglie by the formulation Liquid+Gel and Multifunction
Multifunzione, che registramp trend positivi Pastilles which record positive trend both
sia a Valore che in Confezioni (Val. +13.3% Liquido+Gel in Value and in Units (Val. +13.3% Liquid+Gel

NIQ (NielsenIQ) is the leader +13,4% Pastiglie Multifunzione; Conf+9,7% +13.4% Multifunction Pastilles; Units+9.7%
in providing the most complete, Liquido+Gel +2,7% Pastiglie Multifunzione). Liquid+Gel +2.7% Multifunction Pastilles).
unbiased view of consumer Il segmento degli Additivi Lavastoviglie The segment of Dishwasher Additives
behavior, globally.
Powered by a ground-breaking veicola il 18,7% delle confezioni sul mercato, delivers 18.7% of the units on the market,
consumer data platform and registrando anch’esso una crescita also recording a growth in Value (+8.2%)
fueled by rich analytic capabilities, a Valore (+8,2%) e in Confezioni (+4,6%) and in Units (+4.6%).
NIQ enables bold, confident
decision-making for the world’s A Totale Italia, in aumento il prezzo medio €/Conf For Total Italy, the average price €/unit
leading consumer goods del Totale Cura Lavastoviglie(+9,1%). of Total Dishwashing Care (+9.1%):
companies and retailers. L’aumento del prezzo è comune the increase in price is common to all the
Using comprehensive data sets a tutti i segmenti del mercato e determina market segments and determines the positive
and measuring all transactions
equally, NIQ gives clients i trend positivi a Valore dei segmenti principali. trends in Value of the main segments.
a forward-looking view into
consumer behavior in order
to optimize performance
across all retail platforms.
Our open philosophy
on data integration enables
the most influential consumer
data sets on the planet.
NIQ delivers
the complete truth.
NIQ, an Advent International
portfolio company, has
operations in nearly 100 markets,
covering more than 90%
of the world’s population.
For more information, visit
www.niq.com.

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