Page 15 - IGIENE & BELLEZZA

ricerche di mercato
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Per quanto riguarda la situazione dal punto di vista delle As far as the situation is concerned from the point of view
4 Aree Nielsen si nota come il principale trainante del of the 4 Nielsen areas, it can be noted how the main driver
calo sia Area 1 (-5,4% a valore e -9,8% a confezione), of the drop is Area 1 (-5.4% by value and -9.8% by unit),
seguita da Area 2, 3 e 4 (rispettivamente -4,1%, -2,9% followed by Areas 2, 3 and 4 (respectively -4.1%, -2.9%
e -2,4% a valore). Situazione analoga a Confezione. and -2.4% by value). The situation per unit is similar.

Prezzo Medio / Average Price AT 02 JAN 2022 AT 01 JAN 2023 Trend %
IT Italia IT Italy 5,00 5,11 2,2
DM DM 5,20 5,38 3,6
IT Italia Iper IT Italy Hypermarkets 5,75 5,73 -0,3
IT Italia Supermercati IT Italy Supermarkets 5,19 5,53 6,5
IT Italia Liberi Servizi IT Italy Self Services 3,21 3,38 5,4
IT Italia Discount IT Italy Discount Stores 3,36 3,48 3,7
IT Italia Specialisti Drug IT Italy Drugstore Specialists 5,07 5,10 0,6

Andamento dei segmenti Trend of the segments
I Coloranti Permanenti sono il segmento più Permanent Colourings are the most important
importante in termini di fatturato, partecipando segment in terms of turnover, contributing
all’87% del fatturato, il segmento delle Tinture 87% to sales, the segment of Temporary Colouring
Temporanee generano l’11% del giro d’affari generates 11% of the turnover while Tone on
mentre le tinture Tono su Tono il restante 2%. Tone colourings account for the remaining 2%.
Riguardo i Coloranti, generano 160 milioni di € Concerning the Colourings, they generate euro 160
a Totale Italia e sono anche il segmento trainante million for the Total of Italy and are also the driving
della decrescita del mercato con un calo del -4,3% a segment of the decline of the market, with drop of -4.3%
valore e -5,6% a confezione rispetto lo scorso anno. by value and -5.6% by unit compared to last year.
Il trend negativo è generato prevalentemente The negative trend is mainly generated by
dai canali principali,in primis dai Super the principal channels, firstly by Supermarkets NIQ (NielsenIQ) is the leader
(-6,1% a valore e -7,6% a confezione), (-6.1% by valueand -7.6% by unit), followed by in providing the most complete,
seguiti dagli Iper (-5,1% a valore e -5,8% a confezione) Hypermarkets (-5.1% by value and -5.8% by unit) unbiased view of consumer
behavior, globally.
e Drugstore (-1,9% a valore e -2,8% a confezione). and Drugstores (-1.9% by valueand -2.8% by unit). Powered by a ground-breaking
Il prezzo medio a confezione del segmento The average price per unit has stayed consumer data platform and
è rimasto praticamente invariato (da 5,12 a 5,19). practically unchanged (from 5.12 to 5.19). fueled by rich analytic capabilities,
Riguardo le Tinture Temporanee invece, Concerning the Temporary Colouring however, NIQ enables bold, confident
decision-making for the world’s
sono l’unico segmento ad essere rimasto this is the only segment that has remained prevalently leading consumer goods
prevalentemente stabile sia a valore (+0,2%) che stable, both by value (+0.2%) and unit (-0.1%), companies and retailers.
Using comprehensive data sets
a confezione (-0,1%), con 20 milioni di fatturato. with a turnover of euro 20 million. The segment remains
and measuring all transactions
Il segmento rimane stabile grazie alla crescita ottenuta stable thanks t the growth obtained in Discount Stores equally, NIQ gives clients
nel Discount con un +47,8% a valore e 53,8% a with +47.8% by value and 53.8% by unit (it is still a a forward-looking view into
consumer behavior in order
confezione (canale che genera ancora però una quota channel which generates a relatively low quota for the to optimize performance
relativamente bassa per la categoria pari al 2%) category, equal to 2%) succeeding in containing the across all retail platforms.
riuscendo a contenere il trend negativo generato negative trend generated by the Hypermarkets Our open philosophy
dagli Iper (-3,0% a valore e -1,4% a confezione). (-3.0% by value and-1.4% by unit). On the other hand, on data integration enables
the most influential consumer
Stabili invece Super e Drugstores (rispettivamente the Supermarkets and Drugstores remain stable data sets on the planet.
3,5 milioni e 11 milioni di fatturato). (respectively 3.5 million and 11 million of sales). NIQ delivers
In Iper e Discunt si registra un calo del prezzo medio a In Hypermarkets and Discount stores a drop in the complete truth.
NIQ, an Advent International
confezione (rispettivamente del -1,6% raggiungendo i the average price by unit is recorded (respectively of portfolio company, has
6,98 € a confezione e del -3,9% con 6,04 € a confezione). -1.6% reaching €6.98 per unit and -3.9% with € 6.04 per operations in nearly 100 markets,
Nei Drugstore si registra un aumento del +2,1% unit). In Drugstores, an increase of +2.1% is recorded, covering more than 90%
of the world’s population.
raggiungendo gli 8,10€ a confezione, stabili reaching €8.10 per unit, whereas the Supermarkets For more information, visit
invece i Super con 7,55 € a confezione. are stable with €7.55 per unit. www.niq.com.

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