Page 7 - IGIENE & BELLEZZA

ricerche di mercato
market research
Prezzo Medio / Average Price AT 02 JAN 2022 AT 01 JAN 2023 Trend %
IT Italia IT Italy 5,36 5,80 8,3
DM DM 4,72 4,85 2,8
IT Italia Iper IT Italy Hypermarkets 6,16 6,14 -0,3
IT Italia Supermercati IT Italy Supermarkets 3,81 3,99 4,8
IT Italia Liberi Servizi IT Italy Self Services 1,45 1,47 0,9
IT Italia Discount IT Italy Discount Stores 1,69 1,77 5,0
IT Italia Specialisti Drug IT Italy Drugstore Specialists 6,01 6,49 8,1

Per quanto riguarda le 4 aree Nielsen viene confermato location of under 1%. AS far as the 4 Nielsen areas are
lo stesso trend riscontrato in Totale Italia con tutte le aree concerned, the same trends found in Total Italy is confirmed
che registrano una performance positiva a valore. with all the areas recording a positive performance by
La crescita è guidata dall’Area 2, seconda per sales location value. The growth is led by Area 2, second by sales location
(28,3%) ma prima per crescita assoluta in valore (+8,3 Mio €). (28.3%) but first by absolute growth in value (€+8.3
Chi mostra invece il trend % maggiore a valore è l’Area million). It is Area 3 however, that shows the greatest
3 (+12,1%) che genera il 23,1% del totale vendite della percentage trend by value (+12,1%), generating 23.1% of
categoria. Ottima performance anche per l’Area meridionale, the total sales in the category. The southern Area also shows
che nonostante sia la più piccola in termini di allocazione an excellent performance, which although it is the smallest
delle vendite (16,3%) offre un contributo alla crescita del in terms of allocation of sales (16.3%) offers a contribution
mercato del 21,8%. L’Area 1 resta quella con il fatturato of 21.8% to the growth of the market. Area 1 remains the
maggiore (95 Milioni di €) ma nonostante un aumento Area with the highest turnover (€95 million) but despite
delle vendite a valore del 7% vede ridursi il proprio peso an increase in the sales per value of 7%, its importance is
(da 31% al 30,2% a valore). Gli effetti post-pandemici reduced (from 31% to 30.2% by value). The post-pandemic
che vedono una radicale diminuzione dell’utilizzo delle effects which see a radical decrease in the use of masks
mascherine generano nel mercato della cosmesi un marcato generate in the cosmetics market a marked increase in
incremento del segmento labbra (4° in termini di sales the lip segment (4th in terms of sales location, 13.8%, a
location, 13,8%, in crescita di quasi 3 punti percentuali) growth of almost 3 percentage points) which records in
che registra nel 2022 una variazione in valore del +39,6% 2022 a variation in value of +39.6% with an increase of
con un aumento del 27,4% del numero di unità vendute. 27.4% in the number of units sold. IN particular, the sales in
In particolare le vendite in valore dei Rossetti sono in value of Lipsticks have increased by 37 percentage points: NIQ (NielsenIQ) is the leader
aumento di 37 punti percentuali, così come cresce il the segment of Lip Glosses is also growing (+ 34.4%) and in providing the most complete,
segmento dei Lucidalabbra (+ 34,4%) e soprattutto il in particular the Lip Contour Pencil segment (+ 53.7%). unbiased view of consumer
behavior, globally.
segmento Matite contorno labbra (+ 53,7%). Cresce anche The face segment is also growing, responsible for 27.2% Powered by a ground-breaking
il segmento viso, responsabile del 27,2% del fatturato della of the turnover of the category which closes in December consumer data platform and
categoria che chiude a Dicembre 2022 con un +15,4% a 2022 with +15.4% by value and +13.9% by units, with all fueled by rich analytic capabilities,
valore e +13,9% a confezione con tutti i sub-segmenti in the sub-segments growing both concerning distribution NIQ enables bold, confident
decision-making for the world’s
crescita sia per quanto riguarda il patrimonio distributivo che and sales by value. The eye segment remains the main leading consumer goods
per vendite a valore. Il segmento occhi resta il principale in one in terms of sales location (36.4%) and shows a positive companies and retailers.
Using comprehensive data sets
termini di sales location (36,4%) e mostra un trend positivo trend both in value (+5.5%) and in unit (+2.9%). The
and measuring all transactions
sia in valore (+5,5%) che in confezioni (+2.9%). In crescita segment of make-up accessories is also growing (4.9% equally, NIQ gives clients
anche il segmento accessori trucco (4,9% sales location) sales location) both by value (5.1%) and in units sold a forward-looking view into
consumer behavior in order
sia in valore (5,1%) che in unità vendute (+1,9%), stabile (+1,9%), whereas the segment of make-up sets is stable to optimize performance
invece il segmento cofanetti trucco (+0,3% in valore). (0.3% in value). The only segment showing a drop with across all retail platforms.
L’unico segmento in calo rispetto allo stesso periodo del respect to the same period of 2022 is the nail segment Our open philosophy
2022 è il segmento unghie (terzo per importanza con (third by importance with 16.0% of sales location) which on data integration enables
the most influential consumer
il 16,0% di sales location) che perde sia in valore (-4,3%) loses both in value (-4.3%) and units (-6.6%): the greatest data sets on the planet.
che in confezioni (-6,6%): tra i maggior contributori delle contributors to the negative performances of the segment NIQ delivers
performance negative del segmento vediamo gli smalti include nail varnishes (-7.6% value, -12.7% units) which the complete truth.
NIQ, an Advent International
(-7,6% valore, -12,7% confezioni) che generano più del generate more than 50% of the total turnover. portfolio company, has
50% del fatturato totale. I cosmetici multifunzione corpo, The multipurpose body cosmetics, a segment which operations in nearly 100 markets,
segmento ancora residuale all’interno di questo mondo, is still residual in this world, records a strong decline covering more than 90%
of the world’s population.
registrano una forte crescita nell’ultimo anno (+72,1%), in the past year (+72.1%), developing approximately For more information, visit
sviluppando circa 779 mila euro in termini di fatturato. euro 779,000 in terms of turnover. www.niq.com.

7