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ricerche di mercato
Vendita Valore in Euro / Vendita Valore in Volume / market research
Purchase Value in Euro Purchase Value in Volume
AT 01 MAY 2022 AT 30 Apr 2023 Trend % AT 01 MAY 2022 AT 30 Apr 2023
IT Italia 162.489.096 165.628.582 1,9 9.750.490 9.620.282
IT Italia Specialisti Drug 75.358.771 78.073.703 3,6 4.169.138 4.146.580
DM 74.684.816 74.323.084 -0,5 4.290.548 4.104.480
IT Italia Area 1 56.464.043 56.552.915 0,2 3.268.284 3.168.349
IT Italia Area 2 41.251.340 41.381.833 0,3 2.327.168 2.275.474
IT Italia Iper 39.099.536 38.659.860 -1,1 2.026.578 1.923.097
IT Italia Area 3 36.222.645 37.673.409 4,0 2.271.753 2.253.541
DM Area 1 30.978.447 30.736.156 -0,8 1.733.378 1.634.635
IT Italia Supermercati 30.282.922 30.245.552 -0,1 1.917.402 1.847.071
IT Italia Area 4 28.551.067 30.020.360 5,1 1.883.286 1.922.896
DM Area 2 19.524.291 19.381.591 -0,7 1.081.340 1.051.115
DM Area 3 15.539.633 15.604.064 0,4 923.361 889.399
IT Italia Discount 12.444.239 13.232.846 6,3 1.290.749 1.369.283
DM Area 4 8.642.445 8.601.273 -0,5 552.469 529.331
IT Italia Liberi Servizi 5.302.358 5.416.377 2,2 346.568 334.216

seguiti da Supermercati (-3,7%) e Drugstore (-0,5%). Hypermarkets (-5.1%) followed by Supermarkets
Trend negativo anche per i Liberi Servizi (-3,6%). (-3.7%) and Drugstores (-0.5%). The trend is also
Il mercato delle Creme Corpo è formato dai seguenti negative for Self-Services (-3.6%).
segmenti: Generiche, Esfoliante/Scrub, Anticellulite, The market of Body Creams is made up of the following
Rossodante/Modellare/Riducenti, Antismagliature segments: General, Exfoliants/Scrubs, Anticellulite,
ed Altri Trattamenti. Le Creme Corpo Generiche Firming/Reshaping/Slimming, Anti Stretch Marks and
rappresentano la proposition principale con una quota Other Treatments. General Body Creams represent the
valore del 76,8%, in crescita in valore del 4,4% mentre le main offer with a share of the value of 76.8%, growing
vendite in volume subiscono una contrazione dell’1,2%. in value by 4.4% while the sales by volume undergo
Le proposition Esfoliante/Scrub sono le uniche che nel a contraction of 1.2%. The offer of Exfoliants/Scrubs
periodo crescono sia in valore (+1,5%) che in volume (+5,2%). are the only ones that in the period grow both by value
Tutte le altre proposition registrano invece un trend (+1.5%) and volume (+5.2%). All the other offers, on
negativo sia in valore che in volume, in particolare the other hand, record a negative trend both in value NIQ (NielsenIQ) is the leader
le Anticellulite subiscono una contrazione del and volume, in particular the Anticellulites undergo a in providing the most complete,
fatturato del 5.8%, mentre i volumi calano del 3,9%. contraction in turnover of 5.8%, while the volumes drop unbiased view of consumer
behavior, globally.
Variazione negativa a doppia cifra sia per la proposition by 3.9%. There is a double-digit negative variation both Powered by a ground-breaking
Rossodante/Modellare/Riducenti (-16,2% valore, for the offer of Firming/Reshaping/Slimming (-16.2% consumer data platform and
-12,0% volume) che per le Creme Antismagliature value, -12.0% volume) and for Anti Stretch Mark Creams fueled by rich analytic capabilities,
(-29,8% valore, -27,7% volume); calano anche (-29.8% value, -27.7% volume); the Other Treatments NIQ enables bold, confident
decision-making for the world’s
gli Altri Trattamenti (-3,6% valore, -6,6% volume). also record a downturn (-3.6% value, -6.6% volume). leading consumer goods
Nel periodo di riferimento si registra inoltre un In the period of reference, an increase in the average companies and retailers.
Using comprehensive data sets
aumento del prezzo medio del +3,3% mentre price of 3.3% is also recorded, while promotional
and measuring all transactions
gli sforzi promozionali si riducono del -3,8%. efforts are reduced by -3.8%. equally, NIQ gives clients
a forward-looking view into
consumer behavior in order
Vendita Valore in Euro / Vendita Valore in Volume / to optimize performance
Purchase Value in Euro Purchase Value in Volume across all retail platforms.
AT 01 MAY 2022 AT 30 Apr 2023 Trend % AT 01 MAY 2022 AT 30 Apr 2023 Our open philosophy
on data integration enables
IT Italia 162.489.096 165.628.582 1,9 9.750.490 9.620.282
the most influential consumer
IT Metropolitani 34.772.878 33.754.351 -2,9 1.990.677 1.844.013 data sets on the planet.
IT Leader di prezzo 16.423.973 15.650.619 -4,7 838.552 767.396 NIQ delivers
IT Campioni del FMCG 11.703.382 11.434.432 -2,3 696.525 647.891 the complete truth.
NIQ, an Advent International
IT Campioni del Fresco 10.991.185 10.712.406 -2,5 658.297 612.149
portfolio company, has
IT Alta intensita' promo 6.284.335 6.096.685 -3,0 381.558 350.552 operations in nearly 100 markets,
IT Stagionali estivi 5.282.125 5.208.566 -1,4 306.511 289.533 covering more than 90%
of the world’s population.
IT Bassa intensita' promo 3.373.643 3.301.889 -2,1 229.705 220.118
For more information, visit
IT Anti stagionali estivi 2.196.279 2.111.026 -3,9 129.224 116.317 www.niq.com.

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