Page 25 - EXPORT HYGIENE & BEAUTY

ricerche di mercato
market research

Prezzo Medio / Average Price AT 29 mAy 2022 AT 28 mAy 2023 Trend %
IT Italia IT Italy 3,26 3,58 9,8
IT Italia Area 1 IT Italy Area 1 3,55 3,88 9,3
IT Italia Area 2 IT Italy Area 2 3,69 3,99 8,2
IT Italia Area 3 IT Italy Area 3 3,25 3,58 10,2
IT Italia Area 4 IT Italy Area 4 2,76 3,07 11,1
DM DM 3,47 3,80 9,6
DM Area 1 DM Area 1 3,69 4,03 9,5
DM Area 2 DM Area 2 3,70 4,00 8,0

DM Area 3 DM Area 3 3,64 3,98 9,4
DM Area 4 DM Area 4 2,91 3,22 10,8
IT Italia Iper IT Italy Hypermarkets 3,54 3,87 9,4
IT Italia Supermercati IT Italy Supermarkets 3,46 3,78 9,4
IT Italia Liberi Servizi IT Italy Self Services 3,27 3,63 11,0
IT Italia Discount IT Italy Discount Stores 2,25 2,43 8,1
IT Italia Specialisti Drug IT Italy Drugstore Specialists 3,41 3,72 9,0

In crescita solamente i canali Specialisti Drug decreasing by -9.4%, followed by Self-Services (-6.4%).
(+3,9%) e Iper (+1,2%). Only the channels of Specialist Drugstores (+3.9%)
A livello di formati suddivisi per politiche and Hypermarkets (+1.2%) are showing growth.. NIQ (NielsenIQ) is the leader
commerciali, la categoria registra performance At the level of sizes divided by commercial policies, in providing the most complete,
negativa a volume nei negozi Metropolitani (-4,2%), the category records negative performances unbiased view of consumer
behavior, globally.
seguiti dai negozi Stagionali Estivi (-7,0%). in volume in Metropolitan stores (-4.2%), Powered by a ground-breaking
followed by Seasonal Summer stores (-7.0%). consumer data platform and
Andamento / specificità fueled by rich analytic capabilities,
dei relativi segmenti Trend/specificity of the relative segments NIQ enables bold, confident
decision-making for the world’s
L’86,4% a volume del mercato è guidato 86.4% by volume of the market is led by the leading consumer goods
dal segmento Bagno Schiuma, e il relativo Bath Foam segment and the relative trend companies and retailers.
Using comprehensive data sets
trend spiega il calo della categoria (-0,8%). explains the downturn of the category (-0.8%).
and measuring all transactions
A seguire, anche il segmento Doccia Schiuma This is followed by the Shower Foam segment which equally, NIQ gives clients
contribuisce al calo (-1,5%), mentre registra contributes to the downturn (-1.5%), while the Shampoo a forward-looking view into
consumer behavior in order
performance positiva il segmento Shampoo (+6,4%). segment records a positive performance (+6.4%). to optimize performance
La categoria vede un incremento del prezzo medio The category sees an increase in the average price across all retail platforms.
di +9,8%, e si verifica in tutti i segmenti: of +9.8%, and takes place in all the segments: Our open philosophy
Doccia Schiuma +10,8% riducendo Shower Foam +10.8% reducing the price gap with on data integration enables
the most influential consumer
il gap di prezzo con gli Shampoo (+3,9%), Shampoos (+3.9%), and lastly Bath Foam +9.9%. data sets on the planet.
e infine Bagno Schiuma +9,9%. The downturn in volume of the category derives NIQ delivers
Il calo a volume della categoria deriva dalla riduzione from the reduction in all the segments of the the complete truth.
NIQ, an Advent International
in tutti i segmenti dell’intensità promozionale (-3,0 p.ti) promotional intensity (-3.0 points) and by the decrease portfolio company, has
e dal calo del numero medio di referenze (-1,2 p.ti). in the average number of references (-1.2 points). operations in nearly 100 markets,
Il segmento Bagno schiuma incide più The Bath Foam segment has a more significant covering more than 90%
of the world’s population.
significativamente su entrambe gli aspetti: -3,3 p.ti impact on both aspects: -3,3 points intensity index, For more information, visit
intensity index, -0,8 p.ti numero medio referenze. -0.8 points average number of references. www.niq.com.

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